/ NITE IZE
Nite Ize is a company that makes cool gear and gadgets. I created a campaign for them called “Life’s Adventure Kit.” I wrote and co-directed a series of web videos for them. In each spot, people receive a package from Nite Ize filled with their products. The people then go on to create their adventure.
Salespeople at Nite Ize say that retailers are asking them to create these kits so they can sell them (which they are). Nite Ize even changed their tagline to support the campaign!
Are your weekends filled with projects and home organization? Unclutter the mess and solve problems with these unique products. Learn more at: https://www.niteize.com/content/LAK-DIY.asp
Do your family photos include your pet? We have great products to ensure pets are safe and seen. Learn more at: https://www.niteize.com/content/LAK-Pet-Owner.asp
Is your perfect number of devices to own N+1? Check out these clever solutions for managing cables, gadgets, phones and more. Learn more at: https://www.niteize.com/content/LAK-Tech-Gadget-Fans.asp
Product Introduction
The unique patented TRU Zip waterproof zipper developed by Nite Ize is not like anything you've seen before. The simple slide-to-secure zipper is easy to use and features a waterproof and dustproof seal that's snag-proof and creates a confident closure you can feel.